– Craig Wilson
In the early days of search and SEO many people focused on just stuffing keywords into pages in order to rank for those terms. And, to an extent, it worked. But these days it simply isn’t enough. Search engines are looking for quality and relevancy. They want to serve up the most useful results, not someone who “gamed” the algorithm.
High-quality, well-written, and informative content is more likely to rank well in search results because it helps search engines understand the intent behind a user’s query and provide the most relevant results.
Some of the reasons why high-quality, well-written, and informative content is more likely to rank well in search results include:
- Relevance to the user’s query: High-quality, well-written, and informative content is more likely to be relevant to a user’s query, which can help improve search ranking.
- Improved user engagement: High-quality, well-written, and informative content can help improve user engagement by providing users with the information they are looking for. This can lead to longer session times, more page views, and more shares on social media, which can help improve search ranking.
- Better click-through rate: High-quality, well-written, and informative content can also help improve click-through rate (CTR) by making it more likely that users will click on a website in search results. A higher CTR can help improve search ranking.
- Better conversion rates: High-quality, well-written, and informative content can also help improve conversion rates by providing users with the information they need to make a decision. This can lead to more sales and leads, which can help improve the website’s search ranking.
- Improved crawling and indexing: Search engines crawlers can better understand your website and its content when the content is high-quality, well-written, and informative, it’s more likely to be indexed and appears in search results.
- Brand authority: High-quality, well-written, and informative content can help establish the website as an authoritative source in its industry, which can improve its visibility and search ranking.
Search is still a very important digital marketing tactic that you should be focusing on. Overall, high-quality, well-written, and informative content is more likely to rank well in search results because it can help improve user engagement, click-through rate, conversion rates, crawling, indexing and establish the website as an authoritative source. These factors together can help a website achieve a better search ranking, which can lead to more traffic and potential customers.
Focus on quality and relevancy and your will see the benefits.
