A lot of companies take the wrong approach when creating content for their websites, writing mainly about themselves and not really considering how to create content that ranks on Google. Unfortunately, any old content won’t do because reader clicks and engagement are key factors in pushing content to the first page in search engine results. Content written with care, quality, relevancy, and professionalism outranks crappy, rehashed, grammar-ridden filler every time. To ensure your articles rank high continuously, use these tips as a checklist.
Longer content
Writing 1000-1500 words instead of 350 naturally has more to say. However, writing 1000-1500 words of long sentences saying the same things repeatedly defeats the purpose. Therefore, write longer content with enlightening data. One way to achieve this is to provide more tips. Mentioning 15-20 tips are more helpful than 3-5 tips.
Navigation
Topics can turn into complicated jargon only like-minded professionals can understand. Translate complicated content into non-technical language. Feel free to add comparisons, statistics, and examples to support your words. Second, seek articles on search engines. Find an angle not discussed through the article and comments section. Finally, seek the same articles for outdated information. Year-old content is rarely accurate now. Use that weakness to create a current or an evergreen article with fresh knowledge. Additionally, update older blogs to maintain relevancy.
Appearance
Visual eye candy like photos and videos captures readers’ attention more than written content. Along with beautiful photos, consider adding charts, graphs, screenshots, and infographics to the mix. From there, consider using customized web page templates instead of the pre-made versions. Then, write articles as a list/bullet type or heading/subheading type. Users rarely read the entire article, so this structure give users the highlights.
Credibility
Just because the published content is accessible on the internet doesn’t mean it’s true. Bold claims require factual evidence. Interviews, expert analysis, and data turn opinions into data. Citing credible online and offline information at the end of every blog or article supplements credibility.
Freedom of choice
The freedom to choose how you read articles attracts many types of readers. Provide two or more choices for readers to absorb information. Choose two from the following
- Articles/blogs spread over multiple pages
- Articles/blogs as single/one page
- Blogs/articles in PDF form
- Infographics
- Video
- Audio/podcast
A second selection for readers is a table of contents. Readers can choose between one section, all sections, or multiple sections. Third, use tags, hashtags, and keywords. This allows readers to filter content.
In marketing, the cream always rises to the top. Likewise, ranking first on Google is gold. You must keep the momentum going to maintain your position and attract valuable traffic, a competitor will take your place.
For more information on search engines, websites, and marketing, contact us.
