Email Marketing

Your email list can be your greatest asset

As a leading email marketing agency, we believe this is still one of the most effective tactics available.

Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide to buy anything from you.

So your biggest asset isn’t your advertising, or your website, or your big shiny office. Your biggest asset is your “opted-in” email list. The list of people who have chosen to follow you, to learn more from you, to stay in touch with you.

The team at Sticky know how to grow and nurture your email list for increased sales and loyalty.

And the great thing is, you don’t need to “sell” to them because they elected to follow you. They have self-identified as potential clients.

email marketing agency Newcastle - Sticky

Let’s talk

BOOK A CALL

Before you spend another cent on marketing, let’s talk. We can discuss your current results and what you’d really like to achieve.

Then we can discuss whether we can help create an effective digital marketing plan to get the results you need sooner.

The benefits of email marketing

Email marketing has consistently proven to be one of the most effective ways to reach customers and drive sales. Here’s why email marketing should be an integral part of any company’s marketing strategy.

Cost-effective: Unlike other forms of advertising, you don’t need to pay for print space, airtime, or ad space. All you need is a good email marketing software and a mailing list, and you can send messages to your audience at little to no cost.
Highly targeted: You can segment your audience based on their demographics, interests, and behaviors. This level of targeting ensures that your messages are relevant and personalised, leading to higher engagement rates and conversions.
Easy to track: Track how many people opened your emails, clicked on links, and made a purchase. This data allows you to optimise your campaigns and improve your results.
Builds relationships: By sending personalised messages and offers, you can keep customers engaged and loyal to your brand so they keep coming back for more.
Boosts sales: According to a recent study, for every $1 spent on email marketing, the average ROI is $42. That’s a pretty impressive return on investment!
Increases brand awareness: By consistently sending messages to your audience, you can reinforce your brand message and build brand recognition.
Easy to automate: Send messages at the right time to the right people using automation to save you time.

Tripled sales & highest e-commerce revenue in 20 years.

This premium retailer had once been the leader in their market but increased competition and several marketing miss-steps saw their sales slide. They had engaged a local agency who charged them to create cute content and post it on their social media accounts. But it was totally ineffective and sales fell further.

They came to Sticky desperate to turn things around. They agreed to let us take control of their entire online sales process.

We spent a month building out our digital marketing plan and launched in September 2022 with immediate sales growth.

A combination of SEO, Facebook & Instagram advertising and clever email database marketing saw sales take off.

By October they had almost tripled sales and achieved their highest e-commerce revenue in 20 years of business.

It became clear that every time we emailed their database sales increased, so in February 2023 we launched a new campaign to significantly grow their subscribed database. It tripled in the first month. We intend to continue this strategy.

Sticky email marketing

Grow your email list

We have mastered the art of producing lead magnets that attract new prospects and can grow your database significantly.

As part of our Growth Marketing Accelerator we identify the key issues and topics affecting your target market and position you as the experts with the solution.

Prospects then enter your database whereby an email nurturing sequence can continue to build trust and invite them to take the next step.

It’s an incredibly successful and cost-effective lead generation strategy.

Nurture & convert

People don’t go out of their way to buy from you. They need to be prompted and reminded.

We create processes to follow-up leads and previous enquiries in order to convert as many as possible.

Email nurturing allows you to communicate with your customers and prospects to ensure they’re doing as much as possible with you, maximising their lifetime value.

A well-managed email campaign can turn every communication into sales.

Email marketing FAQs

Email marketing is a digital marketing strategy that involves sending promotional messages or newsletters to a group of subscribers via email. The goal of email marketing is to build relationships with your customers and prospects, promote your brand, and drive sales.

Email marketing is important because it’s a cost-effective way to reach and engage with your audience. It allows you to segment your audience, personalize your messages, and track your results. Additionally, email marketing has a high ROI compared to other marketing channels, with an average ROI of $42 for every $1 spent.

You can build an email list by creating lead magnets such as eBooks, webinars, or discount codes to encourage people to subscribe to your newsletter. You can also collect email addresses through your website, social media channels, or at events. It’s important to ensure that you have the consent of your subscribers to receive emails from you and to provide them with valuable content to keep them engaged.

The frequency of your emails will depend on your business and audience. Generally, it’s recommended to send at least one email per month to keep your subscribers engaged. However, many successful campaigns are able to email once or twice per week. You should test different frequencies and analyse your metrics to determine what works best for your audience.

To create effective email campaigns, you should focus on creating engaging subject lines, personalized content, clear calls to action, and mobile-friendly designs. You should also segment your audience based on their interests and behavior to deliver relevant content to each subscriber.

You can measure the success of your email campaigns by analyzing metrics such as open rates, click-through rates, conversion rates, and revenue generated. These metrics can help you identify what’s working and what’s not, and make data-driven decisions to optimise your email marketing strategy.