A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new…
Zag Theory
The conversation in your prospect’s mind
– by Craig Wilson There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The…
Start charging what you are worth
– by Craig Wilson The vast majority of businesses I meet with just aren’t charging enough for their services. Even though they know they’re worth…
Don’t sell on price alone
– by Craig Wilson I have been working with a business owner who offers an excellent service, is reliable and gets very good results for…
Ready, Fire, Aim
– by Craig Wilson I am involved in a couple of different businesses, but one of the common denominators is the need for these businesses…
How to Build Authority by Giving Away Ideas
Many business owners fear sharing information because they think that by giving away their secrets they will decrease the customer’s need for their services. These…
Sticky turns 10: reflections on a decade of change
– by Craig Wilson (with excerpts from recent Fairfax column) Sticky turns 10 today. It has been a decade since I purchased a small regional…
Zag Theory
Let’s face it, the game has changed forever. Now it’s customers, not companies, who decide which brands live and die. Today’s real competition doesn’t come…