A Digital Marketing Roadmap for Business Growth
by Craig Wilson A robust digital marketing strategy isn’t merely an option; it’s a business imperative. With the right roadmap, your digital marketing can become…
Strategy
The importance of long-tail keywords in your search strategy
Long-tail keywords are important in search strategies because they can help increase a website’s visibility for less competitive, more specific phrases. Google like context, authority…
How to build a successful SEO campaign
Building a successful SEO campaign requires a strategic approach and a focus on both on-page and off-page optimisation. Here are the initial steps that should…
Your simple marketing plan for 2023
Modern marketing is confusing, right? There is now an overwhelming amount of marketing options to consider. It’s no wonder marketing budgets are stretched thin and…
A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new…
The importance of business momentum
– by Craig Wilson What do you think is the most important aspect of your business? Money? Clients? Growth? They’re all very important, but there’s…
The conversation in your prospect’s mind
– by Craig Wilson There is a famous saying in the marketing world that suggests you should “Enter the conversation in your prospect’s mind…” The…
Start charging what you are worth
– by Craig Wilson The vast majority of businesses I meet with just aren’t charging enough for their services. Even though they know they’re worth…
Know, Like, Trust
The number one marketing challenge for most business owners is to try to convince a lot of people who don’t even know they exist to…
Your biggest business asset
Every business needs an audience if it wants to thrive. And that audience needs to know you, like you and trust you before they decide…
Four steps for more clients
– by Craig Wilson Many of the hundreds of business owners I talk to every year tell me that their business is different. That their…
Don’t sell on price alone
– by Craig Wilson I have been working with a business owner who offers an excellent service, is reliable and gets very good results for…