Mastering Effective Facebook Ad Copywriting for Small Business Owners
by Craig Wilson Facebook Ads have emerged as a powerful tool for small business owners to connect with their target audience and drive growth. However,…
Social Marketing
How to do Local Targeting with Facebook Ads
by Craig Wilson With its precise targeting capabilities, Facebook Ads allows businesses to reach potential customers in their immediate vicinity like never before. In this…
Beginner’s Guide to Instagram Marketing for Small Brands
by Craig Wilson Instagram has evolved from a photo-sharing platform to a robust marketing tool with over one billion monthly active users. For small brands,…
Facebook Ads vs. Google Ads: Small Business Comparison
by Craig Wilson Two giants dominate world of online advertising: Facebook Ads and Google Ads (formerly known as Google AdWords). Both platforms offer unique advantages…
Facebook Ad Strategies for Small Business Success
by Craig Wilson Social media platforms have become indispensable tools for small businesses looking to grow and succeed. Among these platforms, Facebook stands out as…
Is social media a waste of time for your business?
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and…
Social media marketing mistakes
Sometimes social media is a deal that sounds too good to be true, from a business perspective. You have sites with millions of users, all…
Social Media Pitfalls to Avoid
I am a big fan of social media and use it heavily to market my business and my clients’ businesses. In fact, my use of…
The 4 Most Important Social Media Best Practices
Today, 69 percent of Australians are on social media and 57% are accessing those networks every day or most days. If your business is not leveraging…