Mastering Effective Facebook Ad Copywriting for Small Business Owners
Facebook Ads have emerged as a powerful tool for small business owners to connect with their target audience and drive growth. However, the crucial role…
Social Marketing
How to do Local Targeting with Facebook Ads
With its precise targeting capabilities, Facebook Ads allows businesses to reach potential customers in their immediate vicinity like never before. In this guide, we’ll explore…
Beginner’s Guide to Instagram Marketing for Small Brands
Instagram has evolved from a photo-sharing platform to a robust marketing tool with over one billion monthly active users. For small brands, Instagram offers a…
Facebook Ads vs. Google Ads: Small Business Comparison
Two giants dominate world of online advertising: Facebook Ads and Google Ads (formerly known as Google AdWords). Both platforms offer unique advantages and cater to…
Facebook Ad Strategies for Small Business Success
Social media platforms have become indispensable tools for small businesses looking to grow and succeed. Among these platforms, Facebook stands out as a powerhouse for…
Is social media a waste of time for your business?
This month is my 10th year on Twitter. As a marketer, social networks such as Twitter, Facebook and LinkedIn are a crucial part of my, and…
Social media marketing mistakes
Sometimes social media is a deal that sounds too good to be true, from a business perspective. You have sites with millions of users, all…
Social Media Pitfalls to Avoid
I am a big fan of social media and use it heavily to market my business and my clients’ businesses. In fact, my use of…
The 4 Most Important Social Media Best Practices
Today, 69 percent of Australians are on social media and 57% are accessing those networks every day or most days. If your business is not leveraging…
How to Get More Social Shares for Your Posts
Encouraging users to share social media content is not always easy. Users feel pressured to share because companies push too hard or aren’t keen sharing…
Is your business making any of these social media mistakes?
During the last decade social media has evolved to become an important part of the business marketing mix. However, many businesses tend to jump into…