Facebook Ads vs. Google Ads: Small Business Comparison
by Craig Wilson Two giants dominate world of online advertising: Facebook Ads and Google Ads (formerly known as Google AdWords). Both platforms offer unique advantages…
SEM
Keys to a Successful PPC Campaign
Just as customers are becoming ever more sophisticated, along with all the technology tools and online marketing strategies, so are the requirements for a successful…
Three Questions to Ask Before Wasting Money on AdWords
AdWords is an extremely powerful marketing tool but it can also be a colossal waste of money if not managed well. We’ve seen many businesses spend…