How to optimise your website for semantic search
– Craig Wilson As I posted recently, semantic search can have a significant impact on SEO because it changes the way search engines understand and…
Inbound marketing
How does semantic search affect SEO?
– Craig Wilson Semantic search is a method of understanding the intent behind a search query, rather than just matching keywords to a webpage. It…
SEO plan for local businesses
– Craig Wilson An SEO plan for local businesses should focus on targeting local keywords and building local citations and links. Here are some steps…
Why FAQs are important in search
– Craig Wilson Frequently Asked Questions (FAQs) are important in search because they help provide users with the information they are looking for and can…
How to research keywords for your business
– Craig Wilson Keyword selection is important for your website because it can help attract the right audience to your site and improve your search…
The importance of long-tail keywords in your search strategy
Long-tail keywords are important in search strategies because they can help increase a website’s visibility for less competitive, more specific phrases. Google like context, authority…
Google Ads vs SEO: pros and cons
Google Ads and SEO are both methods of increasing website visibility and driving traffic to a website, but they have different advantages and disadvantages. It…
How to build a successful SEO campaign
Building a successful SEO campaign requires a strategic approach and a focus on both on-page and off-page optimisation. Here are the initial steps that should…
Why quality, informative content is more likely to rank well in search
– Craig Wilson In the early days of search and SEO many people focused on just stuffing keywords into pages in order to rank for…
Why you must create more relevant content today
– Craig Wilson Relevancy is a huge factor in successful SEO these days. Relevant content is important in search because it helps ensure that users…
Search ranking factors in 2023
– Craig Wilson Search is still a crucial element of many of our client’s marketing strategies. Search allows customers to easily find and access information…
Why search is still crucial for your business
– Craig Wilson As new trends, apps and platforms have gained popularity over the last decade you don’t hear businesses talking about search as much.…