How to optimise your website speed for SEO
– Craig Wilson Website speed optimisation is an important aspect of SEO because it can affect a website’s user experience and search engine rankings. Search…
Digital
How to optimise your website for semantic search
– Craig Wilson As I posted recently, semantic search can have a significant impact on SEO because it changes the way search engines understand and…
How does semantic search affect SEO?
– Craig Wilson Semantic search is a method of understanding the intent behind a search query, rather than just matching keywords to a webpage. It…
Why FAQs are important in search
– Craig Wilson Frequently Asked Questions (FAQs) are important in search because they help provide users with the information they are looking for and can…
Google Ads vs SEO: pros and cons
Google Ads and SEO are both methods of increasing website visibility and driving traffic to a website, but they have different advantages and disadvantages. It…
Why quality, informative content is more likely to rank well in search
– Craig Wilson In the early days of search and SEO many people focused on just stuffing keywords into pages in order to rank for…
Why you must create more relevant content today
– Craig Wilson Relevancy is a huge factor in successful SEO these days. Relevant content is important in search because it helps ensure that users…
Search ranking factors in 2023
– Craig Wilson Search is still a crucial element of many of our client’s marketing strategies. Search allows customers to easily find and access information…
Why search is still crucial for your business
– Craig Wilson As new trends, apps and platforms have gained popularity over the last decade you don’t hear businesses talking about search as much.…
A marketing plan for tough times
– by Craig Wilson A gloomy global economy means that business owners should be preparing for the worst and creating leaner plans for attracting new…
Using analytics to plan your marketing
Do you think advanced tricks like data mining and predictive analytics are out of reach for a small or medium-sized business? This is not entirely…
Understanding Pay Per Click Advertising: Broad Match v Exact Match
Better targeting leads to better PPC results When it comes to digital marketing, if you need quick results, then there are few better options than…