Facebook Ads vs. Google Ads: Small Business Comparison
by Craig Wilson Two giants dominate world of online advertising: Facebook Ads and Google Ads (formerly known as Google AdWords). Both platforms offer unique advantages…
Facebook Ad Strategies for Small Business Success
by Craig Wilson Social media platforms have become indispensable tools for small businesses looking to grow and succeed. Among these platforms, Facebook stands out as…
Effective SEO Tactics for Small Business Success
by Craig Wilson In today’s digital age, having a strong online presence is essential for the success of small businesses. Search engine optimisation (SEO) plays…
How your website might be holding you back from ranking in search
by Craig Wilson Optimising the content of your website plays a big part in achieving valuable search rankings, but it is not the only important factor.…
How blogging helps your business
by Craig Wilson Blogging seems like one of those things that was really popular for businesses a decade ago but has fallen out of favour…
How to measure the effectiveness of your SEO
It’s great to see your website near the top of search results. And it’s even better to see more traffic to your website. But these…
SEO for voice search
Voice search is an increasingly important aspect of SEO as the use of voice assistants and smart speakers are becoming more popular. Additionally, Google has…
How to optimise your website for mobile devices
Optimising your website for mobile devices is an extremely important aspect of SEO. The majority of internet users access the web on their smartphones, so…
How to get more blog traffic for your business
I recently posted how blogging is still relevant and actually helps your SEO strategy. But it’s even better if you can maximise the number of…
How blogging helps your SEO
In recent years blogging has fallen in popularity due to the rise of other social networks. But blogging is still relevant. It remains a popular…
How to optimise your website speed for SEO
– Craig Wilson Website speed optimisation is an important aspect of SEO because it can affect a website’s user experience and search engine rankings. Search…
How to create an SEO campaign for lead generation
– Craig Wilson Ranking high in search isn’t all about website traffic, it also needs to deliver tangible results…like enquiries and leads and sales. That’s…