If your company has a website, you may think you have a leg up on the competition. While this is true in some regard, if your website hasn’t been touched in ages, chances are it is not helping your company as much as you think. The truth is: the internet, your business, and your customers are constantly changing. Shouldn’t your website grow and evolve over time as well?
Here are 3 signs that it is most likely time for a new web design.
Not Responsive
Does your website respond to screen size? If you have to pinch your smartphones screen and scroll side to side to view content, the answer to this question is no. Did you know that in 2016, the percent of searches done on mobile devices over took desktop searches? This means that if your website is not responding to screen size, more than half of your visitors are having a less than pleasant time viewing your site. This leads to frustration and a high chance of the customer leaving the site for a more user-friendly competitors site.
Out of Date Information
When your business changes hours, locations, services, etc., it is important to reflect these changes on your website as well. Have you ever showed up to a business only to find out they had closed when you thought they were open for another hour? This is very frustrating for customers and will most likely push them into the arms of a competitor.
Not SEO Friendly
Is your website as SEO friendly as is could be? Google is constantly changing its algorithms, meaning your business must keep up and update its website accordingly. If your site hasn’t been updated in a while, chances are it is not up to date with current SEO best practices. That could mean a LOT of lost traffic opportunities and enquiries or sales.
Your website is the face of your company in the digital world. If your website shows any of the above signs, chances are you could benefit from a new website design.
Still unsure if your site needs help? Sticky are the team behind websites like Nationwide Super, ACRF, Peaberrys Coffee, Inspired Adventures and Ampcontrol. Let’s talk about how to grow your business with a better digital presence.
